When something remains the same, it ceases to exist. Being able to flow is to be alive.
dynamic beauty created by dynamic Hyundai -Fluidic Sculpture-
This APP demonstrates the design philosophy of Hyundai Motors.
The APP is composed of 4 categories: movie clip, E-book, application example of F.S design and concept art.
Within the APP, we try to explain the history and challenges of Hyundai Motor’s design in terms of what Hyundai Motor’s design philosophy is, how it is applied, and what its value is.